Yahoo! Bangalore and BITS Pilani Rajasthan Sign MoU for Human Resource Development

Posted in Yahoo! by AltF on April 4, 2008


NewswireToday – /newswire/ – Pilani, Rajasthan, India, 04/03/2008 – In India today, this tie-up of Yahoo!® Bangalore with BITS Pilani marks yet another milestone in Industry University Collaborations.

Right from 1979, BITS Pilani which is one among the top ranking universities in India today has set a benchmark in Industry University collaborations for addressing the Human Resource Development issue of various industries by launching an array of work integrated learning programmes to synergize the workplace requirements of the industry with the learning requirements of the university.

Birla Institute of Technology & Science, Pilani Rajasthan is a Deemed University (established under section 3 of the UGC Act. 1956 under notification no. F.12-23/63.U-2 dated 18th June, 1964) running educational programmes both on-campus as well as off-campus, offering degrees at all three-tiers, namely, Integrated First Degree, Higher Degree and Ph.D.

Yahoo! Software Development India Private Limited Bangalore focuses on Product Engineering, Technology Research, Market Innovation, Content and Experience Management Services, develops innovative technologies and global product platforms for Yahoo! Inc. & Yahoo! Web Services India Private Limited, provides Internet services, technological tools and marketing solutions for businesses and offers products and services such as Search, Communications and Commercial services.

The Memorandum of Understanding (MoU) between BITS and Yahoo! Bangalore was signed on Thursday, April 03, 2008 at Pilani with the objective of fostering collaboration between the two institutions to promote academic and research interactions for Industry-centric knowledge and skill upgradation. The MoU was signed by Prof L K Maheshwari Vice Chancellor on behalf of BITS Pilani and Mr Pranesh Anthapur Chief Operating Officer on behalf of Yahoo!®

BITS would operate an off-campus centre at Bangalore and run educational programs to meet the human resources development needs of Yahoo! leading to specific degrees of BITS through its Work Integrated Learning Programs. These programs will have the same rigour and standards as those offered on-campus, and will be equivalent to the corresponding degrees offered on-campus.

The educational programmes conducted under this collaborative arrangement will offer the employees of Yahoo! an opportunity to enhance their academic qualification and synergize theory and practice on a sustained basis so as to be multi-skilled with exposure to upcoming technological areas thus enabling them to appreciate key management concepts and participate better in organizational initiatives, improve their perspective, and provide meaningful insights.

Yahoo! would make available the necessary infrastructural facilities (such as classrooms with necessary equipment, library facilities, computer and communication facilities with access to electronic mail and Internet) for the smooth and effective conduct of the educational programmes. Yahoo! would also actively provide corporate support and enable identified resource persons of the company to participate in the pedagogic aspects of the programme, wherever necessary and would also endeavor to make available the necessary facilities for the implementation and continuation of the Practice School Program of BITS, Pilani.

The candidates admitted to the BITS programmes under this collaborative arrangement will be treated as BITS students and will be governed by the fee structure and academic regulations of BITS and also by the service rules and regulations specified by the collaborating organization.

A Coordination Committee consisting of Vice-Chancellor, BITS as Chairman, and two nominees each from Yahoo! and BITS would plan, coordinate and monitor the academic and research programmes as well as all related operational matters within the framework of the academic regulations of BITS and the objectives outlined by Yahoo!®

About BITS Pilani
Birla Institute of Technology and Science (BITS) Pilani Rajasthan which has set the industry university collaboration bench mark in India today is one among the top ranking universities offering degrees in various disciplines presently at Pilani, Dubai, Goa campuses and in the short future at Hyderabad campus apart from an array of work integrated learning programmes for HRD of a vast spectrum of Indian corporates. The alumni of the Institute are spread across the globe from Australia to America.

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Posted in mobile by AltF on April 3, 2008

SMS2.0 is bringing a paradigm shift in mobile user interactivity Source: Voice & Data, Gold Book, March 08 | View Print Article

Tell us something about recently launched SMS 2.0? How is it going to revolutionize the Indian market?

SMS2.0 is a next generation technology innovation in the mobile media space. It is bringing a paradigm shift in mobile user interactivity. Users are experiencing enhanced messaging services, search and access to relevant content, and promotions of interest in a personalized and non-intrusive way.

SMS2.0, an innovative content delivery platform with enhanced messaging services, has been launched to revolutionize the mobile Internet market in India. The unique messaging technology has converged messaging, content, search, and marketing into one seamless application.

SMS2.0 resides as the default SMS application on handsets. It has been launched with Airtel. We are also in talks with all leading service providers in India and will soon offer SMS2.0 to a larger audience through other service providers.

What are your investment plans for 2008?

Affle already has an R&D center in Singapore which takes care of all technology development at Affle. In 2008, similar investments are planned in India. We have already started an R&D center in India. Other growth plans include more OEM alliances to increase our handset support base.

In 2008, Affle will expand to several Apac markets like Indonesia, Philippines, Thailand, and Malaysia. We will also initiate our entry into the US and UK markets, where talks are already on with MNOs, Affle is already operating in UK, India, Singapore, Malaysia, the US, and Thailand. We are also in process of strategically expanding to other top mobile markets including Japan, China, Korea, Philippines, Hong Kong, Australia, New Zealand, Taiwan and Indonesia.

What are the growth prospects of the mobile media business in India?

Moble media is witnessing an explosive growth in India. It is already fueling the growth of the world wide web. India’s mobile subscriber base has already crossed the 200-mm mark. This is creating a potential for the mobile to be the biggest medium to marketers.

Mobile marketing/advertising is taking off in a big way as marketers and mobile operators are looking for new ways to monetize services and develop new streams of revenue.

This medium is attracting big money spends as it enables marketers to target their campaigns to reach out to specific interest groups of customers in a non-intrusive and personalized way. This will be further accelerated by the high-speed access over 3G and high-end mobile handsets, expanding the mobile base in India.

What is the USP of your company?

Affle has gained a leadership position in the mobile media space by providing the best innovations from the simplest of solutions, and the right dose of experiment with proven logic.

Leveraging on the ability offered by cutting-edge technologies, we have developed mobile media and marketing solutions with an irresistible value proposition for our business partners and consumers. Our solutions and products have been designed to enhance their experience and make media convergence an everyday reality.

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Yahoo! Search – Now with built-in Search Assist.

Posted in Yahoo! by AltF on October 2, 2007

new school., originally uploaded by outsidethebox2007.

Yahoo! Search – Now with built-in Search Assist. –

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